Black greeting cards

Black cards 


Ethnical cards

Mikael lovell

Welcome from Madison John, Founder


Being a mother, student studying for my degree and becoming an entrepreneur I launched Mikael Lovell in 2020. Mikael Lovell is named after my son, in which we sell greeting cards to empower people’s ethnicity, colour and size. These products are illustrated and designed to make you feel good about yourself, and to put a smile on your face no matter the occasion.


Growing up in London, I always looked forward to celebrating special occasions like Birthdays and Christmas as I have a large family. I always remembered taking a trip down to Shepherds Bush market with my Mum to visit the only card stall which sold greeting cards targeted at the black ethnicity population.


My mum would always let me choose a card for my Nan which always ended up being the same as my Aunty when gifting my Nan as there was only limited designs due to a decline in the population of ethnical cards for black culture.


When my Nan suddenly passed away and I found out I was expecting my first child, at that moment I thought about what could I do to make my Nan proud especially now I was going to be a mother for the first time. I thought about every celebration my family and I shared with my Nan and discovered the innovation to create a product which would represent the celebration of life, happiness and love.


Mikael Lovell continues to grow the demand for greeting cards representing different cultural backgrounds, personal styles and uses biodegradable paper made with 100% green energy to encourage being ecofriendly.


Kind regards,

Madison John, Founder

Mikael lovell


Join Our Newsletter