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Being a mother, student studying for a degree and becoming an entrepreneur, Madison John The Founder launched Mikael Lovell in 2020. Mikael Lovell is named after her son, in which she sells greeting cards to empower people’s ethnicity, colour and size. These products are illustrated and designed to make you feel good about yourself, and to put a smile on your face no matter the occasion.


Growing up in London, Madison always looked forward to celebrating special occasions like Birthdays and Christmas as she has a large family. She always remembered taking a trip down to Shepherds Bush market with her Mum to visit the only card stall which sold greeting cards targeted at the black ethnicity population.


Madison's mum would always let her choose a card for her Nan which always ended up being the same as her Aunty when gifting her Nan as there was only limited designs due to a decline in the population of ethnical cards for black culture.


When Madison's Nan suddenly passed away she found out she was expecting her first child. At that moment she thought about what could she do to make her Nan proud especially now she was going to be a mother for the first time. Having thought about every celebration Madison's family and herself shared with her Nan she discovered the innovation to create a product which would represent the celebration of life, happiness and love.


Mikael Lovell continues to grow the demand for greeting cards representing different cultural backgrounds, personal styles and uses biodegradable paper made with 100% green energy to encourage being ecofriendly.


Madison John, Founder

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